Amor Vincit's purpose is to allow for an environment of change, where love-conquering, courage, and determined intention -warrior attributes- elevate authenticity and self-expression. 
Amor Vincit reminds people they can conquer. It is a gentle toss of design and healing, requiring in-depth research and specialized support. Amor Vincit’s designs are uniquely inspired by the life of Hareth Andrade-Ayala. 



We are excited to introduce Amor Vincit, a brand founded and led by Hareth Andrade-Ayala, a woman who has overcome numerous challenges and built a platform for advocacy and creativity. Hareth's journey began 20 years ago when she left Bolivia and start a new life in America. Despite facing numerous barriers and personal traumas, Hareth found the strength and determination to not only build a successful career but also create a brand that celebrates and supports the warrior spirit within us all.

Through her journey, Hareth has learned that creativity and forward-thinking ideas can make a meaningful impact. This belief led her to collaborate with Aloe Blacc and win a Grammy with John Daversa, and it also inspired the creation of Amor Vincit.

Amor Vincit is more than just a product – it’s an idea and an energy that supports personal growth and change. Hareth has personally experienced the challenges and traumas that come with big life changes, and she wants Amor Vincit to be there for others during these moments as well.

We invite you to join us and embrace your inner warrior with Amor Vincit. Together, we can break the rules and defy expectations on the path to personal growth and self-definition.